Why Do I Need Marketing ?

Adam Smith the philosopher and his work, The Wealth Of Nations, introduced free trade for wealthier people and societies more than 200 years ago. Marketing was only recently used based on his work.

A company or business looks for the needs, wants and demands of consumers and customers, using marketing to understand how it will operate.

Marketing research is used to understand the need, want or demand for a new product a company wants to offer to consumers.

Marketing management replaced other methods for offering products to consumers and was found to work more efficiently. It replaced the manufacturing of high quality products and the manufacturing of products in large quantities.